Wednesday, October 14, 2015

Week 8 Update

Meetings

I had two meetings with Jack this week. One on Thursday during our regular time and then one on Sunday with him and Grace. At our Thursday meetings we talked about what we still needed to get done and updated the marketing action plan. At the meeting with Grace and Jack, we talked about the social media posts that we have and divvied them up. After that we all looked at last years party event page and brainstormed verbage for the event page. We messaged Rebecca about the party details and Rebecca said that she would get those to me by Friday. The event description however is ready to be edited by the class and I am going to post that to Facebook to be given approval. I sent the press release for approval to OUR on 10/8 and haven't heard back. I expect to hear back Friday and then I will send it out. I met with Adrienne and Shannon about the brochure packet and we decided to go with the one piece of paper instead of the brochure. I also talked with Shannon about class presentations and made an excel sheet for everyone to sign up. We also got the class to make bios for the website. 


Sunday, October 4, 2015

week 7 Research for Marketing Plan

http://www.business.gov.au/business-topics/templates-and-downloads/Pages/marketing-plan-template-and-guide.aspx

http://www.businessknowhow.com/startup/sampmark.htm - Good notes on how to start

http://www.businessknowhow.com/startup/marketplanning.htm - Marketing Worksheet

http://www.forbes.com/sites/alanhall/2012/10/27/the-10-steps-to-finding-more-customers/ - client base

http://contentmarketinginstitute.com/2013/06/essential-content-templates-checklists/

http://contentmarketinginstitute.com/2014/11/content-marketers-checklist-editorial-calendar-essentials/ - Look at again

http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-plan-template - marketing plan

http://photos1.blogger.com/blogger/1662/2497/1600/Bild1.0.jpg - worlds shortest marketing plan

http://masterful-marketing.com/marketing-plan-action-steps-to-achieve-goals/ -Helpful

http://www.mplans.com/articles/outline-for-a-marketing-plan/ - examples of marketing plan outline

http://home.ubalt.edu/ntsbpitt/SpreeMPE.htm - example

                  - look at other student film fests

Step 6. Tactics and Action – Our marketing action plan

This is the area where the plan can break down! Lots of ideas, but no action. The Action Plan is an essential element that shows
  • What you’ve agreed to do
  • The detail of what’s involved
  • Who will be responsible
  • When this will happen
The final column ‘status’ is part of the mechanism to monitor progress. Each month when you’re reviewing action, the status can be updated. This helps to stay on track.
      -found at: http://www.smartinsights.com/marketing-planning/create-a-marketing-plan/build-your-marketing-plan-with-this-useful-template/

http://drmiddlebrook.hubpages.com/hub/Creating-a-Bare-Bones-Marketing-Plan
https://www.sba.gov/blogs/creating-marketing-action-plan
http://marketing-made-simple.com/articles/marketing-plan.htm#ansoff - GOOD LOVE (look at again)

http://byregina.com/creative-action-plan/ - This girl is AWESOME! Stole ALL of her worksheets. So helpful and worked with how my brain works! Very visual and hands on worksheets made for brainstorming sessions!


http://filmcontests.reelshowint.com/student-film-festivals-international-directory-2015/ - this is a list of some student film festivals that I went through to get some ideas.

http://byregina.com/find-your-first-clients/ - what to tell the class when thinking about contacts

http://byregina.com/serious-social-media/ - how to narrow social media

http://byregina.com/serious-social-media/ - how to get serious on social media, who to follow, etc

http://byregina.com/wp-content/uploads/2014/07/The-25-Types-of-Content-to-Share-on-Social-Media.pdf - good pdf pic about ideas for posts