Week 15

Work Done 

This week I've been working on my manual to make it easier for Matt to transition into V7. I remember how hard it was for me to transition, and I hope to do what I can to make his life a littler easier and make Visions a little better! I hope to give him something to build on! If he's not worried about struggling to make it, and figuring out the basics, then he can go beyond what I did! Hopefully my writing comes across clear and concise. 

I have also been working on the vimeo videos with Anthony for the interviews we did with the Visionary panelists and the award winners! They are taking a lot longer than I expected them to. Next year, they should use the cameras with sound on them, then they could sync the sound easier in editing. It also helped to use the clapper for each of them. The interviews at the after party look good, but crowded. I think having them done at the after party is good, and makes the filmmakers/scholars feel good, but I also think that it's hard to do and takes up all of the after party time. I would really consider if it's worth it or not before deciding on this next year. I hope they use the footage we edit together, but it may be unhelpful, in which case this should be avoided next year! 

Vimeo is also only able to take 500 MB of storage each week, so we will have to come out with a roll out plan for disseminating the footage. This is something we didn't know beforehand, because it's the first time we have used vimeo. A subscription might be a good thing to consider if these videos start to become more helpful. 

Week 14 - VISIONS WEEK

Monday

This week we had the bake sale. I made lemon bars, and decorated them with little spring themed cups, put them in plastic bags, and tied them with ribbons. I stayed at the bake sale all day - and got really sunburnt. Next year, Visions should keep sunscreen at both tables. Visions should also keep ice in both coolers, because even though treats were in the cooler, they were still melting. My table was set up next to free ice cream - we cannot compete with that. There should be people checking to make sure that there are no other competition tables. 

Wednesday

On Wednesday, I met Matt Delman at Goody Goody Omelet with Adrienne and Simone - they ONLY TAKE CASH! So make sure you bring cash there! It was a great experience. From Shannon's DIS I was researching female directed films, and it was amazing talking with him about some of those directors. 

After eating with them, I went over to the Lumina Walkthrough. During the walkthrough, I made sure that each of the films was playing correctly sound wise and visually. I was acting as the filmmakers advocate. I thought about what if this was my film - would I be pissed if these things weren't fixed? And then I made sure that they were. 

That night, I chalked with: Michelle, Adrienne, Beth, Grace, Samantha, and the ACE staff. The ACE Staff provided chalk for us, and we tried to re-create the poster as best we could. Tips for chalking - rub it in after drawing the line and it will help it stay longer. The ACE Staff has a chalking coordinator who makes sure to check the weather before hand - but you should too! There's no sense in chalking if rain will just wash it off. 

Thursday

The Thursday night dinner was amazing! It was so awesome to see all of the filmmakers and scholars that I had been writing about, stalking, researching, and talking about all in the same room. It was an amazing experience to walk in and see them all and think "Wow! I did this. I was a part of making all of these people come here." Then I got to mingle with them, and play matchmaker when introducing them to the filmmakers that I thought they would enjoy talking to. I loved the festival, but Thursday night was probably the best night for me. It was really the only time I got to mingle the most with everyone - and I loved it!! Dig and Dive was such a great spot to host the event too, and name tags were such a great idea! 

FRIDAY - THE DAY OF ALL DAYS

First off, I LOVE walkie talkies. I've never felt more empowered. It was so easy too to get in touch with people, and it really helped at the beginning of the day and the end when everyone was really spread out and tired. Everything seemed to go really smoothly, mainly because of the schedule we did. I also printed out all of the materials that I needed for that day, and put it all into a binder. This was really helpful. I also had a clipboard, which helped me keep track of the schedule, and where I was supposed to be, as well as where everyone else was supposed to be and if we were on time or not. 

The Visionary Panel interviews went smoothly and quickly, but I missed the dinner. We also got behind during lunch because of the Video Race. Most people took more time shooting their videos which gave us less time to interview them. 

The Visionary Panel Moderation also went well. Our moderator guide - Dr. Johnson - came, and just having her there in the room knowing that she had my back was helpful. Having staff members there that I knew would ask questions if no one on the panel talked was helpful. There was one woman who advertised her own business during the panel - which was strange, but it was ok. I think the beginning was awkward, but once people became acclimated to the panel, it got a lot better. I wish we had an extra thirty minutes or less panelists. I think it would have been a lot more in depth if we had done one of those. 

The Award Winner Interviews were really messy - we forgot the consent forms, couldn't find the equipment, were working with a small and loud space, but we did it, and it turned out fine! I would say to keep the questions short though, because by the time we got to the last interview it was 1:30, and people began to get very sleepy (and intoxicated) and the interviews became not as great. 

I noticed during interviews that if you mimic the other persons body language if they seem nervous, then they start to loosen up. I also learned to keep each question short and to the point. 

All in all, it was a great experience. I felt like I do on set. Ready for anything - it's a zen like calm that comes over me when I know that I will figure out what must be figured out, and no matter what - the show will go on!! 

Saturday(Today)

We went to King Neptunes to say goodbye to all of the filmmakers/panelists/scholars still here. It's a really small space with not a lot of parking, and I would recommend not going there next year. 

Week 13

Work Done 

This week, my main focus was preparing for the tabling event at ACE for The Revenant. I had help from: Rob, Adrienne, Kevin, Anthony, and Jack. I gathered stuff from the archive and made it look appealing and eye catching. I used the gibson holders we had left to display our DVDs and old programs - since we don't have our new ones yet. I also used an example of the swag bag just to draw people in. I also set up the step and repeat - which I don't think should be included anymore at co-sponsoring events. It's a lot of work to set up and no one used it at all. Once we went in and presented we took two t-shirts to throw out into the crowd. This was a great crowd pleaser! People loved it! I highly recommend it!! 

I think in the future Visions should sponsor more events with ACE. In fact, I think that we should try and sponsor more events with a lot of the groups on campus. I think it's an opportunity that Visions has missed for a while. Interacting with other groups could really help our reach and Visions awareness. I think involving ourselves in clubs, events, and places that our audience members love to go would be very beneficial to keeping Visions active in the minds of our audience. 

As a grassroots company, it's important to connect personally with the people we try to reach. As a small staff and a relatively small school, it would be good for us to utilize our personable staff members to send at least two staff members to events that correlate with our mission. I think in the future it would be a good idea to send ambassadors to all art events in the wilmington area - it might be even a good idea to create a position within the marketing department to create and follow up with a schedule of the events that correlate with our mission and have a staff sign up sheet where people must go to events and take pictures. 

 

week 12

Work Done

I've been focusing on the program content non stop with Michelle. It has been a nightmare solidifying everything, but I think it's all coming together very nicely. I think in the future when I proof things, I will pull up the original document and make all of the changes there instead of on paper, trying to transfer edits takes longer than jotting them down on the original document itself. I met with both Anthony and Jack on Wednesday and we talked about the posts, shot lists, interview schedule for the day of, display case design, and how we were incorporating snapchat and Instagram in with Facebook posts. 

The day of interview schedule was cut down to just the visionary panel including Jaclyn and the winners of the festival. I think this will be better overall, give Anthony and I more time to breathe, and will be helpful in promoting for V7 - hopefully they use it!! 

I am going to have a binder the day of where we put all important documents that we will need. I think this will keep departments on track, and be a helpful resource not only for V6 but for V7 as well. The marketing department will need to keep these things inside: shot lists (15), interview consent form, interview schedules, day of schedule, list of people at the fest, blank paper for notes, surveys. 

I have been in contact with ACE all week. Apparently we ordered the wrong size poster and we had to send them a jpeg to get it reprinted! Yikes! That's definitely going in the manual!! They said they would fix it by putting our nice poster on an easel, which I think will work well - if not better!! Now we have two posters! 

At the director's meeting, we went over the program one page at a time, and worked out the driving schedule. Everything seems to be falling into place and it's very exciting! 

I'm concerned about forgetting something the day of, but I feel like it will all work out somehow!! 

I'm concerned about moderating a panel with a lot of people on it, as well as interviewing people at a festival, so I looked at other festivals' interviews: 

https://tribecafilm.com/stories/tribeca-film-festival-directors-advice-justin-tipping-jenny-gage-rod-blackhurst

https://www.nycindieff.com/interview/suriname-gold-by-paulo-henrique-testolini

I've been going through these and their really helpful with brainstorming interview questions: 

http://www.noglossfilmfestival.co.uk/category/interviews/

Week 11

Work Done 

Adrienne and I met with Dr. Johnson for our moderator meeting on Wednesday. I took minutes and put them in my staff folder. She basically said that we are going to have to move the panel quickly and not let anyone talk for very long since we only have an hour. She also said to make sure that you give everyone a chance to talk. After we get the questions nailed down, we will send them to her. 

I've been working on getting all of the panelists onto the Visionary Press Release. I got the staff to give me comments. A lot of them were very helpful, and I feel like my press release writing skills have gotten a lot better! There weren't many comments other than for continuity. We handled class presentations a bit differently this year since we were behind. I got myself and four directors to email professors. I kept all of this listed and as organized as I could in Excel. 

Over break, I assigned both Jack and Anthony the shot list and DOE Interview Schedule, which let me work on the bios and loglines that we were receiving from the filmmakers and scholars. Getting those ready for the program and the website was my number one this week. I didn't change many of the bios except for grammar purposes or for continuity (commas, spelling). I also had to cut some of the loglines due to the program space that we had. Hint: Cutting small helps a lot! try to get rid of the throw away words like "is, are" and rework them so that action verbs are used, usually you can get the sentence way smaller! 

Research: 

 Here's some research for both your writing and others: 

http://thewritelife.com/edit-your-copy/

Here are 43 words you can cut, cut, cut:

http://dianaurban.com/words-you-should-cut-from-your-writing-immediately

Moderating Research: 

This is interesting, because it's not what I expected it to say. It talks about the intro, slides, where you should sit, when you should open to the audience, and inviting panelists to talk with each other: 

https://hbr.org/2013/05/how-to-moderate-a-panel-like-a 

Be careful about running a biased panel. We can't get so close with one panel member that we value him/her over the others. We chose them all, they are all equally knowledgable. 

http://www.entrepreneur.com/article/239870

week 10

Work Done

I worked on a new roll out plan for Visions. I met with both Adrienne and Grace to look over it before the director's meeting on Friday. I met with Adrienne on Thursday and Grace on Friday at noon. My process was to list all of the events that we had to launch and put them on a google calendar, arranging them the best I could in a way that wasn't too overwhelming for everyone. I think that twice a week is ok for launching, but you must be careful because you don't want to overwhelm your audience! I also wanted to spread apart the video race registration and regular registration, so that there wouldn't be any confusion. 

Shea Carver and Jeff Hunter still have not responded. Bookmarks have arrived. I went around and placed them and the posters around downtown. I also went around with Anthony downtown to Cape Fear and we hung up the event posters in their art building and the theater. You have to get permission at the Union Station with stamps, but it's really simple and easy to do! They are all very nice! 

Anthony and I ordered everything he needs for the display case besides what we want to get from Joann's. Now we wait! 

The banner that I did over the break won't stay up well, I think maybe because of the glitter and the fabric. I think that next year paper would be better! Shannon also wanted to tag it to say "Visions6 April 15" so Jack, Tyler, Mariah and I did that and hung it back up. We put newspaper behind it so it would not ruin the wall. 

Research: 

Big Picture Roll Out Research: 

http://www.sjhemleymarketing.com/blog/how-to-roll-out-your-marketing-strategy/

Old vs New Rules for PR: 

http://managementhelp.org/marketing/planning.htm

week 8

Meeting with Dave

I had a meeting with Dave and Michelle on Friday and we talked about the Cinematique slide. We also talked about Michelle redesigning the page for film studies in the program. I took minutes and posted it in my staff folder so that Michelle would have notes, as well as next year. 

Work Week

Everything keeps getting pushed back due to Vendini. I've had issues with encore and WHQR not responding to me about the issues we want to secure. I've also been worried because none of my press releases before have gotten published. I've also been concerned about how I CC Lauren appropriately into the email. I've started looking back at the day of interviews from last year and copying them over. I'm also getting all of the press releases ready for when we have all the information. It'll be ready to go! 

Research: 

This link is helpful for press releases: 

http://writersweekly.com/ask-the-expert/how-do-i-get-magazine-editors-to-respond-to-me

http://www.makealivingwriting.com/editors-dont-respond-query/

A good article about not becoming negative to the non-responders: 

http://www.nytimes.com/2013/04/20/your-money/the-anxiety-of-the-unanswered-e-mail.html?_r=0

CC email: 

http://www.entrepreneur.com/article/241470

Week 7

Departmental Meeting

I met with Anthony and Jack on Monday and we gave updates on everyone's job. Jack talked about his social media plan, Anthony showed me his archives so far and how he planned to handle them. Then we all brainstormed 10 keywords we felt made up Visions.

Director's Meeting 

The director's meeting went well. We went over my marketing action plan and everyone pitched in ideas. It was helpful to have all of the director's alone go over the plan because they could add things as they saw fit and I felt it kept everyone on the same page. We also sat in a circle which I enjoyed more, because I could see everyone's faces as they spoke. 

Research

This week I've been researching a lot of press release formats. The ones I felt were most helpful were: 

http://www.marketingdonut.co.uk/marketing/pr/writing-a-press-release/a-complete-guide-to-writing-an-effective-press-release

First off, you need to ask yourself - is this worth writing a press release about? You are writing it to journalists. Journalists are quick and on a schedule, they need the most important information first - which is called an inverted pyramid way of writing. You also need to write "***" at the end of what you want to be published and "###" at the end of your entire correspondence. 

When you send the email you need to attach it and put it in the body of the email. 

http://b2bprblog.marxcommunications.com/b2bpr/knockout-press-release

This link has a nice check list at the bottom:

http://www.lunareclipse.net/pressrelease.htm

Format:

Your press release needs to be in this format: Headline, Content, Quote, Boilerplate

Week 6

College Tour Weekend

We left for the college tour on Thursday at 3:45 and split up the drive by staying at Simone's house. We left for GMU in the morning and got there by around noon. We then got settled in our air B&B and went to GMU for the presentation. We presented to about 40 students in the entry level film class.   Michelle took footage of the presentation, I did sound, Simone took pictures, and Grace and Kevin made the presentation. Afterwards, everyone asked a lot of questions, especially once we started giving out swag. Many of us brought business cards and we got to exchange them at the end. 

After our presentation, we were able to talk with the DKA Film Fraternity on campus. They showed us what they do and we showed them what we do. It was a very mutually beneficial meeting. We met the people that were coming down and they seemed very excited! 

On Saturday, we went to the PA Training that GMU offered. We paid $75, and got a binder that explained what a production assistant would encounter and terms that were needed to know. 

Work Done

This week I've been working on updating all of the press releases from last year, as well as putting the absolute finalized budget to Shannon. I've also been working a lot on the brand voice exercise and social media assignment that Beth assigned Jack and I. 

Week 5

Departmental Meeting

Art and Marketing met together this Saturday at 11:00. Everyone was in attendance besides Tyler who went home for a family emergency. We talked about what needed to be done first with the website, and how Anthony's budget was coming along. I also talked with Jack about our assignment for social media from Beth, and made sure that the March social media plan is being put into place. Anthony seems to be fitting into his archivist job nicely and likes to work at his own pace and check in weekly with me to make sure he's on the right path. Overall I think his plan is coming together nicely.

Meeting with Beth

Jack and I met with Beth before the director's meeting on Friday. She went over the strategic plans that she had and we compared them to our own Marketing Action plan. They were very similar, accept for that she had them all in one document, so we are working on meshing all of our documents into one form so that we can see our overall marketing strategy better. She also talked with us about Brand Voice. Jack and I both agree that it would be really helpful for Visions to have an overall brand voice that will be able to be carried over into future Visions which will keep our tone consistent throughout the future of Visions. I think what we both struggle with is how to keep our tone consistent over the many platforms we have to write content for and the Branding Voice breakdown will really help us mold that voice. 

We were also given an assignment to  research other social media pages and see what works best for them and what we like. I think this will be super helpful not only for Jack but for me to make sure that Jack is going on the right path and be of help when I can be. 

Reflection

I'm always struggling with how to make my press releases better, so that's what this weeks research has been geared towards. 

The first article talks about how you should NOT write a press release for everything!! ONLY write press releases for things that should be newsworthy! It also has a really helpful, basic outline of how a press release should be broken down. 

http://www.marketingdonut.co.uk/marketing/pr/writing-a-press-release/a-complete-guide-to-writing-an-effective-press-release

The next article focuses on how to make a basic press release a little more flashy and gives a few examples. It also points out an important point: You are working for the journalist and not your company when writing a press release. MAKE IT EASY TO FIND THE GOOD STUFF

http://www.inc.com/geoffrey-james/7-ways-to-write-a-killer-press-release.html

Send out press releases Tuesday - Thursday from 10AM - 2 PM. Headlines are the most important! 

http://prinyourpajamas.com/5-tips-for-a-killer-press-release/

Focus on the Headline!! Here's some tips for that: 

http://www.cision.com/us/2015/04/10-knock-their-socks-off-press-release-headline-writing-tips/

Examples of awesome headlines: 

http://service.prweb.com/resources/article/25-popular-online-press-release-headlines/

Examples of what NOT to write in your headlines: 

http://www.howtocreateapressrelease.com/10-tips-for-writing-a-great-headline-for-your-press-release/

Week 4

Department Meeting

Anthony and I met Wednesday afternoon to meet with the chair of the CFCC Humanities and Arts Center. Before the meeting, Anthony and talked about his budget and he feels comfortable with it and we also talked about how at the festival we could show small segments of the films to help with voting for the audience choice award. 

Jack and I met on Wednesday as well and talked about how our social media pages are doing. We also talked again about how we marketed the party last time and what worked. We found that it was mainly the word of mouth and Facebook that helped spread awareness. We talked about photoshop and illustrator and how we might use Jack's new skills to design more things to make the Facebook page nicer. We also talked about how he will need to do research about Facebook boosts and how others use them and recommended budgets to boost posts. 

Reflection

I've been doing a lot of research about marketing budgets and I SO wish I had done this sooner! There are so many helpful words and dialogue to use for the advertising world. So many things that I didn't know about how businesses converse about marketing. There are different types of marketing that fall under different categories, and although I knew the different types I didn't know they fell under different categories. This research was truly enlightening. 

Research
http://smallbusiness.chron.com/develop-marketing-plan-budget-39809.html
http://quickbooks.intuit.com/r/social-media/content-marketing
http://quickbooks.intuit.com/r/budgeting/create-marketing-budget
http://www.inc.com/encyclopedia/advertisingbudget.html - good terms for dealing with advertising

Week 3

Departmental Meeting 

Jack, Anthony and I met with Art Dept on Saturday @ 11AM. I talked with Jack about the tone again for the posts and went over the suggestions the directors had for the Facebook page. We also talked about stumble upon which is a site that may help him generate ideas for articles or fun things to post on the page. I talked with Anthony about his budget and where he was in the archives. I've been working on getting the possible ads that we could have for V6 if we get some money. As well as updating my marketing plan and brainstorming new ideas to a. broaden Visions and b. set up V7 for success. I think where we've fallen before is that marketing is a process, and it never happens overnight. The people for V7 need to have specific things to do so that we maintain relationships like we have with printing and art, local schools with programming, and local businesses with development. Marketing is the only department that doesn't seem to have any real local relationships. I think that we should change that and the way to do that is to update and create marketing plans and instructions that allow the next Visions Marketing Director to build upon those relationships.

Research

http://sbinfocanada.about.com/cs/marketing/a/marketingplan.htm

My marketing plan needs to be more worded. The dates are good but I need to get back to basics and reassess V6 goals. 

http://sbinfocanada.about.com/od/marketing/a/marketingstrategies1.htm

Marketing strategies and plans are not the same. Advertising is not the same as marketing - it is merely one way to market. 

http://www.copyblogger.com/targeted-content-marketing/

We need to find the sneezers!! The people who will get others involved. 

I think what my next steps should be are going back to basics and understanding very clearly who we are as a company, what we have to offer others, our weaknesses, and then build from those ideas brainstorms on how we can expand. 

Week 2

Dirty Dozen - Advertisements for Baby Boomers

Identify the "what".

1.  What is the project supposed to achieve?
To broaden the scope of Visions, engage more potential sponsors. 

2.  Who is the customer?
The customer is the Baby Boomer generation, specifically the ones with a passion for film. Crowds that enjoy art culture and care about making Wilmington an artistic city.

3.  What are the deliverables of the project?  (These are tangible and intangible.)

The main deliverable is awareness of Visions, but also indirectly donations and sponsors who may see the advertisement and then donate. The intangibles are experience in advertising, contacting advertisements, and sharing that knowledge with the class. Art department gets experience as well working with another company to design an ad that will fit with their business style as well as ours. This connection with local businesses also helps Visions maintain that relationship with those contacts, making it easier for V7 to purchase an ad. 

Identify the "how".

4.  What is the budget?
We have been given $500 if we make stretch goal. The best option I've seen is two full pages in encore, or a 1/2 page and then spend the rest on Google Ads and stretching our reach through Facebook posts. 

5.  How long will it take?
Writing the stretch goals with Adrienne will be important in getting the money (5 hours). Contacting the advertisement businesses will take me about 4 hours. Working with art to create an ad will take me about 6 hours to write and adjust content, but art 48 hours over the course of two weeks (with class approval). For a total of 63 hours. 

6.  What specific skills are needed?
Graphic design to create the graphic, writing to create the content that will appeal to baby boomers, a know how of asking for money in a way that will appeal to boomers, and the skill to contact local businesses. 

7.  What special resources are needed?
Any contacts that the class may have with the local community. 

8.  Who is working the project?  What is each person's job?

Zoë - Content 

Michelle - graphic design

Adrienne - Indiegogo Sales Head

All of Visions - editor

9.  What is the schedule?

Jan 25,26, 27 - finalize indiegogo stretch goal content

Feb 11 - end of stretch goal

Feb 2 - Begin working on advertisement design and content

Feb 15 - Finalize budget

Feb 17 - Secure ads

Other considerations.

10.  What are the risks?  (Small vs. large impact, likely vs. unlikely)

Biggest risk is that we don't make our stretch goal and then don't get the money for ads. Other risks might be that we make some money but not enough for the ad. Another risk is that we get the ad, but on the survey from the festivals we see that no one came from the ad - making the ad ineffective.

11.  How will you communicate with your team?

Through Facebook, meetings in PCJ, director meetings, and departmental meetings, and phone. 

12.  How will you determine if the project is successful?
It will be successful if we get the ad, and someone that sees the ad comes to the festival. 

Weekly Departmental Meeting

Jack, Anthony and I met on Thursday and Monday. On Monday, we talked about class and if they had any questions before we went in. Jack and I went over his presentation and I gave him some feedback. We also talked about social media and how he could jazz up some of his posts and what we both felt might be lacking and brainstormed some ways that he could go about fixing them. 

On Thursday, Jack and Anthony and I brainstormed more ways to reach out on social media. We also talked about the ways in which we could maintain a consistent tone. I told Jack to make and assign a document where we could create all of the posts. We looked over Jack's Sharing Calendar and gave him feedback. We also talked with Anthony about his plans for archiving, and I told him to make a budget that could be gone over in class and is thorough about the things he needs. That way he will be more likely to get those things. 

Weekly Research

I've been worried about the reach of our fliers lately, so I did some research about the content that should be on it as well as what makes it pop.

http://www.businessknowhow.com/marketing/flyer.htm: Write with a "what's in it for me" to the audience

http://www.printaholic.com/15-tips-for-writing-effective-flyers/: Find what is relevant and cash in on that

I have also been worried about social media so I downloaded this booklet and I'm going to show it to Jack: 

http://pages2.marketo.com/thank-you-ppc.html?aliId=530926088

And an example of the articles that I want: http://www.theguardian.com/film/2009/oct/13/making-of-alien-chestburster

I've also been worried about our creativity in our ads and fliers. This article explains that creativity does matter, and what points of creativity do matter to people: like fluency, originality, flexibility, elaboration, synthesis, and artistic value. 

https://hbr.org/2013/06/creativity-in-advertising-when-it-works-and-when-it-doesnt

Here are some tips about content advertising: "your role is to sell, define positioning (what and who for), the consumer isn't dumb, use language they use every day, invest in the headline, ask yourself why it's not working"

http://postcron.com/en/blog/david-ogilvy-7-commandments-advertising-marketers-need-know/

Tricks for writing headlines: http://postcron.com/en/blog/5-tricks-writing-great-headlines/

1. Normal: Say what it is and get straight to the point
Ex: Ways To Prepare Delicious Teas

2. Question: Generate doubt and then provide the answer
Ex: What are the Most Incredible Ways to Prepare Delicious Teas?

3. “How to”: Give a solution, teach something useful.
Ex: How to Prepare Delicious Teas in 3 Super Quick and Simple Ways.

4. Numbers/Lists: Make it seem like a practical solution, or the best possible choice one might find.
Ex: The 15 Best Ways to Prepare Delicious Teas You Never Knew Existed. (people liked this more)

5. Reader addressing: Grab your audience’s attention with a title that speaks to them directly, as if in one-on-one a conversation.
Ex: Different Ways You Need to Know to Make Delicious Teas and Impress Your Demanding Guests.

Week 1 Spring Semester

Meeting with Carson

I met with Carson about the website on Wednesday and gave him my hopes for the website. He also talked about what he wanted. He then connected our social media right there on the spot which was nice. I also talked with him about how we should be working together and how he fits in with the marketing team. 

Meeting with Jack and Anthony

I met with Jack and Anthony on Saturday and we talked about how social media should handled. Anthony and I also went over what his job would be and made a job description for archiving specifically. Anthony went over the research he had already done for how he wanted his archives to be and we talked about what we wanted on there. We also brainstormed better ways of handling social media and how the page could look better.

Meeting with Jack, Anthony, and Art Dept

On Monday from 12 - 3 we had a joint meeting. At the beginning, marketing brainstormed ways to get baby boomers interested about Visions. Anthony said that he new the chair of the CFCC arts and humanities theater and messaged him in our meeting. Once art came, Anthony and Carson talked about archives and made an example of what it should look like. Michelle and Jack talked about program and Jack wants to draft the content for the program. Grace and I talked about scheduling and what needed to be done ASAP. We also talked to Tyler about how the animations should be handled from now on with dates included on them. 

Research

I have been doing research about how Cucalorus is talked about in the news.

http://www.starnewsonline.com/section/topic23

Seems that filmmakers are what make this film festival popular. If we could get our alumni to talk about us maybe? Get like reviews done on Visions on google?

http://luminanews.com/2015/11/cucalorus-connecting-again/

High focus on community. 

http://www.wect.com/story/30487834/cucalorus-connects-business-technology-and-creativity

Provide connections within the community that no other place has... 

How can we connect Visions to the community? How does UNCW connect to the community? Maybe start there.