Week 3

Departmental Meeting 

Jack, Anthony and I met with Art Dept on Saturday @ 11AM. I talked with Jack about the tone again for the posts and went over the suggestions the directors had for the Facebook page. We also talked about stumble upon which is a site that may help him generate ideas for articles or fun things to post on the page. I talked with Anthony about his budget and where he was in the archives. I've been working on getting the possible ads that we could have for V6 if we get some money. As well as updating my marketing plan and brainstorming new ideas to a. broaden Visions and b. set up V7 for success. I think where we've fallen before is that marketing is a process, and it never happens overnight. The people for V7 need to have specific things to do so that we maintain relationships like we have with printing and art, local schools with programming, and local businesses with development. Marketing is the only department that doesn't seem to have any real local relationships. I think that we should change that and the way to do that is to update and create marketing plans and instructions that allow the next Visions Marketing Director to build upon those relationships.

Research

http://sbinfocanada.about.com/cs/marketing/a/marketingplan.htm

My marketing plan needs to be more worded. The dates are good but I need to get back to basics and reassess V6 goals. 

http://sbinfocanada.about.com/od/marketing/a/marketingstrategies1.htm

Marketing strategies and plans are not the same. Advertising is not the same as marketing - it is merely one way to market. 

http://www.copyblogger.com/targeted-content-marketing/

We need to find the sneezers!! The people who will get others involved. 

I think what my next steps should be are going back to basics and understanding very clearly who we are as a company, what we have to offer others, our weaknesses, and then build from those ideas brainstorms on how we can expand.