Week 7

Departmental Meeting

I met with Anthony and Jack on Monday and we gave updates on everyone's job. Jack talked about his social media plan, Anthony showed me his archives so far and how he planned to handle them. Then we all brainstormed 10 keywords we felt made up Visions.

Director's Meeting 

The director's meeting went well. We went over my marketing action plan and everyone pitched in ideas. It was helpful to have all of the director's alone go over the plan because they could add things as they saw fit and I felt it kept everyone on the same page. We also sat in a circle which I enjoyed more, because I could see everyone's faces as they spoke. 

Research

This week I've been researching a lot of press release formats. The ones I felt were most helpful were: 

http://www.marketingdonut.co.uk/marketing/pr/writing-a-press-release/a-complete-guide-to-writing-an-effective-press-release

First off, you need to ask yourself - is this worth writing a press release about? You are writing it to journalists. Journalists are quick and on a schedule, they need the most important information first - which is called an inverted pyramid way of writing. You also need to write "***" at the end of what you want to be published and "###" at the end of your entire correspondence. 

When you send the email you need to attach it and put it in the body of the email. 

http://b2bprblog.marxcommunications.com/b2bpr/knockout-press-release

This link has a nice check list at the bottom:

http://www.lunareclipse.net/pressrelease.htm

Format:

Your press release needs to be in this format: Headline, Content, Quote, Boilerplate