Week 5

Departmental Meeting

Art and Marketing met together this Saturday at 11:00. Everyone was in attendance besides Tyler who went home for a family emergency. We talked about what needed to be done first with the website, and how Anthony's budget was coming along. I also talked with Jack about our assignment for social media from Beth, and made sure that the March social media plan is being put into place. Anthony seems to be fitting into his archivist job nicely and likes to work at his own pace and check in weekly with me to make sure he's on the right path. Overall I think his plan is coming together nicely.

Meeting with Beth

Jack and I met with Beth before the director's meeting on Friday. She went over the strategic plans that she had and we compared them to our own Marketing Action plan. They were very similar, accept for that she had them all in one document, so we are working on meshing all of our documents into one form so that we can see our overall marketing strategy better. She also talked with us about Brand Voice. Jack and I both agree that it would be really helpful for Visions to have an overall brand voice that will be able to be carried over into future Visions which will keep our tone consistent throughout the future of Visions. I think what we both struggle with is how to keep our tone consistent over the many platforms we have to write content for and the Branding Voice breakdown will really help us mold that voice. 

We were also given an assignment to  research other social media pages and see what works best for them and what we like. I think this will be super helpful not only for Jack but for me to make sure that Jack is going on the right path and be of help when I can be. 

Reflection

I'm always struggling with how to make my press releases better, so that's what this weeks research has been geared towards. 

The first article talks about how you should NOT write a press release for everything!! ONLY write press releases for things that should be newsworthy! It also has a really helpful, basic outline of how a press release should be broken down. 

http://www.marketingdonut.co.uk/marketing/pr/writing-a-press-release/a-complete-guide-to-writing-an-effective-press-release

The next article focuses on how to make a basic press release a little more flashy and gives a few examples. It also points out an important point: You are working for the journalist and not your company when writing a press release. MAKE IT EASY TO FIND THE GOOD STUFF

http://www.inc.com/geoffrey-james/7-ways-to-write-a-killer-press-release.html

Send out press releases Tuesday - Thursday from 10AM - 2 PM. Headlines are the most important! 

http://prinyourpajamas.com/5-tips-for-a-killer-press-release/

Focus on the Headline!! Here's some tips for that: 

http://www.cision.com/us/2015/04/10-knock-their-socks-off-press-release-headline-writing-tips/

Examples of awesome headlines: 

http://service.prweb.com/resources/article/25-popular-online-press-release-headlines/

Examples of what NOT to write in your headlines: 

http://www.howtocreateapressrelease.com/10-tips-for-writing-a-great-headline-for-your-press-release/