Departmental Meeting
Jack and I moved our meeting to Wednesday at 1:30 because of VAFF. We talked about Jack taking over the social media page and I walked him through how I did the marketing action plan for October and the social media calendar. We agreed that he would take over for social media and make the calendar and we would collaborate on making the posts.
VAFF
I went to Virginia Film Festival this weekend and paid a lot of attention to how they marketed the festival. The thing that was really cool and made me want to go to the festival the most was the MoxBox which was just a camera in a box with a large LCD screen so you could see all the pics and they posted them straight to Facebook so that you had to log on to get your picture - and you can save your picture from there! That was so cool because it kind of forced people to log on and follow. On their Facebook page : https://www.facebook.com/virginiafilmfestival/?fref=ts. They had a lot of podcasts that people could "check out." I don't think that would go over as well with our audience though.
They handed out sheets of paper that you could tear at the top to rate the film you watched on a scale of 1-5. I thought this was really awesome because it made it so you didn't have to pass out pencils to everyone.
They had a lot of hors d'oeuvre and free drinks which got everyone a little looser to mingle around and added a very fancy tone to the party - since their audience was not ours I thought that was a good touch. Our audience I saw at the party was mildly uncomfortable at the party.
On their instagram, they were posting interviews with directors and their pics... I found this strange for instagram because it had a lot of info on a small platform. I also noticed they had "Takeover" days during the festival where they would pass around the instagram to different people like interns or one day it was the festival director. I've never seen this done before, but I'm not sure if I like it or not. They also got together with their partners to do Facebook giveaway contests. They did film of the day staff picks. We might be able to do that too!
All of their stuff obviously had their name and little bird on it. They had stickers, pamphlets, brochures, magnets, shirts, beanies, sweatshirts, bags, wine toppers, water bottles, koozies. All really cool and all really expensive.
Everything they did felt big and expensive, and I think that's why it came off as big and expensive. However, I think it also made some of the younger people slightly more uncomfortable, and that's not what we want for our festival. I think I need to ride a fine line between inspirational without making it feel unattainable.
I wish they had had better maps. We got lost a lot and the parking was atrocious.
Update on Marketing Action Plan
I am currently working on the Marketing Action plan for November. Here is my research for that. We are going to try to focus on getting something published in a big time magazine - who knows.
http://www.carefulcents.com/get-published-on-the-huffington-post/
After reading this maybe we should go after popular blogs!
Less editing means more likely to be published!
Send in headshot and bio with it
http://newsoffice.duke.edu/duke_resources/oped
op-ed piece?
750 words!
http://www.theopedproject.org/index.php?option=com_content&view=article&id=67&Itemid=79
advice
http://abovethelaw.com/2013/12/how-to-get-published-in-the-new-york-times/
Pitching a news story to NPR
http://www.npr.org/templates/story/story.php?storyId=5170632
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