Week 5 Update and Dirty Dozen

Update

Jack and I met on Thursday during our Departmental meeting time (7-8), and we talked about our different options of publicity on and off campus (our brainstorms are in the folder, which will be uploaded to the manual ASAP). Then we divvied up the on campus and off campus to find out how to contact those sources. We then met on Monday after I had given him instructions about the presentation and I approved his final presentation to share with the class this Tuesday. 

In the director's meeting, we talked about how to be better managers, using Trello, and emailed Natalie to get Pegasaurus passes. And Passion Planners - which are the shit, by the way.

On the Festival Interview, I am still waiting on a reply for Tammie Rosen - who is in charge of press and interviews for Tribeca. I really want to interview the Marketing Director there. I think that she is about to break. But if she doesn't contact me back this week, then I will lose all hope.

Dirty Dozen

1. What is the project supposed to achieve?

Film Freeway is supposed to promote Visions 6 as a professional festival, get the word out in a clear manner about when call for entry dates are, and be an easy way to submit and contact our festival.

2. Who is the customer?

Filmmakers and Scholars who want to submit their films and papers.

3. What are the deliverables of the project?

The deliverables of Film Freeway are a page that intrigues undergraduate filmmakers to submit to Visions.

4. What is the budget?

$0

5. How long will it take?

Setting Up Film Freeway will take about a month.

6. What specific skills are needed?

Ability to research other festival’s FilmFreeway pages. Knowing how to keep a consistent tone throughout. Knowing how to hit on key points that “sell” our page to the filmmaker. Knowing how to work with key creative personnel to achieve a cohesive, clear, nice looking page. 

7. What special resources are needed?

Times and dates for call for entries and an agreed upon mission statement for what Visions truly is will be needed to complete the Film Freeway page.

8. Who is working the project? What is each person's job?

I am in charge of looking over the content on the Film Freeway page. I also work with Kevin (Programming Director) to make sure that all the dates are correct and the vibe of the content meshes with what he believes his audience will be looking for. I work with Michelle (Art Director) who is in charge of the backsplash, logo, and the look of Film Freeway. I work with Shannon (Hospitality Director) to decide on which pictures from past Visions we should use to promote the festival.

9. What is the schedule?

9/22 – Brainstorm verbage with class

9/23 – Meet with Shannon B. about Pictures for Film Freeway

10/5 – Upload Backsplash and Logo from Michelle

10/27 – Film Freeway Up and Running

10. What are the risks? (Small vs. large impact, likely vs. unlikely)

•   Large impact, unlikely: We don’t get enough submissions

•   Large impact, somewhat likely: We get too many submissions

•   Small impact, unlikely: We have confused customers submitting films/papers at the wrong times because the website is confusing.

11. How will you communicate with your team?

I am communicating to make sure that each department is getting the message out that they want and communicating that in the right way, dealing with audience, age appropriate research. I have each of the director’s numbers and can Facebook message with them directly. For Art we have a weekly meeting together, as well as a group chat. Since I’m mainly dealing with directors on this project the two weekly director meetings will be helpful in getting across important messages.

12. How will you determine if the project is successful?

We will determine if our project is successful by the number of submissions, but also looking at the quality of submissions that we receive. If we receive submissions that we believe are not well done, then we may have targeted the wrong audience.