Week 6 Update

Readings

The first link was unavailable and I couldn't find it when I googled it, so I looked up some other articles on the same topic and read those. 

Here are their links: 

http://www.northeastern.edu/events/downloads/Top%20Ten%20Tips%20for%20Planning%20an%20Event.pdf

http://www.buzzbinpadillacrt.com/ten-tips-for-successful-event-planning/

The second link was the most helpful for me, because it talks about using a twitter handle and creating a hashtag, so that guests can post pictures and tweet about the event which I hadn't thought of before. It's a cool idea because it takes a lot of the pressure off of the visions staff to take pictures and allows our guests to post photos for a reason. I'm also thinking it might be cool to have our instagram pulled up on the screen in the background when no one is singing or we have a break, so our guests can show off their pics! 

The budget reading was intense for me, because budgets are hard for my brain to understand, but the tips at the end were very straightforward. These will be helpful in staving off any "unexpected" costs. 

Weekly Research

I've been doing a lot of research lately about the best platforms for small businesses and how you should decide where to spend money in marketing and where to not spend money. Things that will help me answer the questions: Is it worth it? Do we actually need it? How can we be better? 

Also, I love "the marketing blog" so much!!

Here are the links I've found to be most helpful:

http://themarketingspot.com/2010/11/how-do-i-get-my-name-out-there.html

http://themarketingspot.com/2009/06/complete-thumbnail-guide-choosing-right-media.html

(This one's about Facebook!) http://themarketingspot.com/2010/08/science-art-of-your-facebook-posting-strategy.html

Festival Update

I've emailed and called four more festivals (Brooklyn Film Festival, Tribeca (again), LA Film Festival, and Manhattan Film Festival) and I still have not heard back. I also targeted these four because they have May/June festival dates. I'm not giving up though! 

Meetings

Jack and I met for around four hours on Thursday, spending a lot of time re-working the missions and about statement. Then we met Monday to go over it once more before class after he reworked some of the sentences that we had trouble with. I looked over it and signed off and also showed him the press release I drafted over the weekend and asked him to research some other press releases and see if he had anything to add. He has also been in contact with CAIC to figure out all of the on-campus advertising can take place and how long it would take to set up. I've been in contact with one radio station and have found that Kevin has a contact in radio that we can get in touch with. My number one stress inducer is trying to remember that doing everything isn't as helpful as doing three things the best. I'm trying to narrow down and am hoping that the class will be able to tell me better what they use the most and what advertising stands out to them the most. Putting our eggs in all the baskets isn't going to be as good as putting them in only a few--and cost wise it's impossible to get the word out there to absolutely everyone.